An Open Letter from a Small Business Owner: My Apology and Commitment to Do Better
Dear Valued Customers,
I want to take a moment to share my heart with you—a sincere and open acknowledgment of where I’ve fallen short and my determination to make things right.
As we step into 2025, I am implementing a “Custom Request” digital order system. This is not about squeezing money out of anyone but about creating a structure that ensures your satisfaction—or your money back, guaranteed.
Why now? Well, 2024 taught me one of the most humbling lessons of my life: I cannot do it all.
This year, I was a full-time student working toward my master’s degree in Psychology, all while being a wife, a mother to two toddlers (who are equal parts needy and feral), a moody teenager, and a small business owner. I am also preparing for national licensure exams that terrify me. In the midst of juggling these responsibilities, I failed. I failed to respond to your messages, missed your requests, or left them unanswered. Some emails never even made it to you because I forgot to hit send, and for that, I am truly sorry.
I’ve always prided myself on being able to handle everything, but I’ve come to accept that this isn’t sustainable. Something had to give, and in 2024, it was social media. Letting that go was a huge mental relief, but it wasn’t enough. I had to take a hard look at my business—what was working, what wasn’t, where I was falling short, and how I could improve.
Here’s what I discovered: My brain prioritizes my order queue above all else. Once an order is placed, it becomes my top focus, often at the expense of replying to emails or addressing new requests. I’ve tried sticky notes, phone reminders, marking emails as unread—everything I could think of—but my struggle with ADHD makes it hard to manage these systems effectively. I’m human, I get distracted, and I make mistakes.
So, here’s my plan for 2025:
I am introducing a Custom Request system that requires a small fee. This fee ensures we are equally committed to the process and covers the time and effort I dedicate to your request. The fee is 100% refundable if I fail to meet your timeline, if you don’t like the design, or if you decide to go another route. It will also be credited toward the final cost of your product.
This isn’t about profit; it’s about accountability—for both of us. It ensures that your requests are treated with the care and priority they deserve and allows me to stay focused on delivering the quality you expect.
To anyone who has been impacted by my shortcomings—whether I missed your message, forgot to follow up, or failed to deliver the experience you deserved—I am deeply sorry. Please know that I am working to change what I can, to improve and grow, and to better serve you in the future.
Thank you for your understanding, your grace, and for sticking with me through my journey.
With gratitude and a renewed commitment to do better,
Andrea Verell
Owner of Magnolia Barn LLC